Our friend Gijsbert Koren at Smarter money has published another great crowdfunding-related article. This time, Gijsbert focuses on crowdfunding for small businesses and startups and why now is the right time to take the leap. Here is my favorite point:
6. Proof of concept
If a company is crowdfunded for $50,000 by a crowd of 1000 people, 1000 people are backing the company, which is an interesting figure for the company to present in a next investment round! Traditional investors can use the wisdom of the crowd and co-invest in a company that gets a lot of support from the crowd.
Gijsbert goes through seven other important reasons for using crowdfunding as a tool for your own company. For the rest of the article, click here.
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