The Community for Creative Crowdfunding

What Makes A Good Project?

We get many projects on RocketHub - these include endeavors in music, film, theater, art, business and missions of various types. Often people ask us what makes for a good crowdfunding project. In a nutshell a good project on RocketHub offers a high emotional value to the "keystone network" of the Creative. This key network is often friends, family, fans, and colleagues of the Creative that is the driving force of the project.

The crowdfunding campaign also offers a chance for this audience to deepen their connection to the Creative - that is the face of the project. The synergy between the Creative and the project itself needs to be high. Much of the social capital such as trust and the personal reputation of the Creative become transferred to the project.

And remember, the project does not need to be big to be impactful - it just needs to have a clear and meaningful purpose that is powerful enough to engage the "keystone network" and offer value to those folks who choose to join the journey. For more insight read "The Crowdfunding Manifesto" - http://rockethub.org/page/manifesto-strategy

What Makes A Good Project?

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