The Community for Creative Crowdfunding

Fuelers – Who Are They?

Once your project is live on RocketHub, as a Creative, it is in your best interest to capture as many Fuelers as possible. After all, each contribution will get you closer to your financial goal and success! In order to maximize contributions, it helps to know a little bit more about who Fuelers are, and why they give.

The vast majority of your Fuelers will be people you already know. They are your friends, family and fans. These are people who already know and trust you. For most projects, the number of strangers who become Fuelers is fairly low. That being said, all Fuelers will fall into one of the following three categories:
1. The Committed - already committed to supporting you when they arrive
2. The Inspired - become inspired to support you after they arrive
3. The Shoppers - will shop (and tangentially support you)

Category #1, the Committed, will be populated with your First Degree Network of friends and family. These are folks who will support you every time, regardless of the project, or it’s quality. Your parents are likely a good example.

Category #2, the Inspired, will be populated with other friends and family members, your Second Degree Network. These are people whom you invite to the project page. They are not committed to contributing when they arrive, but after watching your video or reading your project description, they decide that you are up to something great! They become inspired to support you. Some strangers may fall into this category, but a friend you see occasionally is likely a better example.

Category #3, the Shoppers, will be populated with everyone else (ie. your Third Degree Network. In order for your project to grab friends-of-friends and strangers, you’ll need to grab the shoppers as well. The best way to do this is by creating rewards that are interesting and/or a good value.

Remember, Fuelers can support RocketHub projects in two important ways:
1. Financially – by making a financial contribution
2. Socially – by spreading the word to a larger network

Encourage, and inspire as many folks as possible to Fuel your project, and sell the rest some cool rewards. That’s the ticket to success.

Tags: committed, creative, crowdfunding, first-degree, fueler, inspired, network, second-degree, shopper, thrid-degree

Fuelers – Who Are They?

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